.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has onboarded Indian cricketer KL Rahul as a brand emissary and a client in the company, it shared with ETRetail.Without revealing the precise percent of concern the cricketer has taken, the firm stated it is a sizable and key investment.This cooperation targets to utilize KL’s huge popularity, especially amongst youth and exercise aficionados, to expand Boldfit’s dip untapped markets and also demographics throughout India.Sharing concerning the brand’s development strategies, Pallav Bihani, creator and also chief executive officer of the company stated, “Our company are actually going all-in on expanding our activewear and also shoes classifications, which are readied to redefine the exercise market. These segments are our potential growth engines.” Presently, health and fitness as well as yoga exercise add-ons steer the majority of Boldfit’s purchases, Bihani shared.In the 2022-23, the D2C brand achieved a revenue of Rs 73 crore. With important projects as well as this alliance, the label targets to get to a revenue of Rs 500 crore by FY26.
Founded in 2018, it currently serves over 1 crore customers yearly and intends to extend this reach to 5 crore through this collaboration. Also, it is actually boosting its own supply chain structure to ensure prompt shipment and also constant product availability.Looking forward, the D2C startup counts on an eruption in on the internet web traffic, social media sites involvement, and much higher sales across our flagship classifications. Released On Aug 1, 2024 at 10:46 PM IST.
Sign up with the community of 2M+ industry specialists.Subscribe to our email list to acquire most up-to-date ideas & study. Download ETRetail App.Obtain Realtime updates.Conserve your favorite write-ups. Scan to download and install Application.