.2024 has actually been actually a volatile year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in equity capital yearly, have actually brought up almost $360 thousand so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That slowdown is due to market saturation, elevated governing pressures, as well as financial uncertainties.ADWEEK talked to 5 VCs that continue to invest in adtech business, even with these obstacles, regarding what they are searching for and also what they avoid. Perhaps unsurprisingly, these investors are targeting options in privacy-focused technologies as well as industry-specific areas like connected television.